Cowboy Somm™
Where grit meets grapes.
Saddle Up, Partner
Ready to Transform Your Wine Service?
Whether you're pouring wine in a Michelin-starred restaurant, shopping for your next dinner party, or building your wine knowledge from the ground up, Cowboy Somm™ is ready to ride alongside you. This isn't just an app, it's your partner in delivering exceptional wine experiences.
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Cowboy Somm™
Target Audience
Who Rides With Cowboy Somm™?
Shoppers
Wine lovers and casual buyers who need help picking the right bottle without the intimidation. Get confident recommendations that match your taste and budget whether you're hosting dinner or just treating yourself to something special.
Servers
Front-of-house professionals who need quick, accurate pairing suggestions on the fly. No time to flip through binders or track down the somm, you can get instant answers that make you look like a wine expert to every guest.
Sommeliers
Certified professionals who want advanced palate support and articulate wine talk at their fingertips. Refine your service, explore new regions, and enhance your wine program with AI-powered insights that respect your expertise.
Wine Reps & Staff
Sales professionals, chefs, and new team members getting up to speed on wine programs. Fast-track your education, support your sales pitch, and build confidence in your wine knowledge, all while keeping that authentic hospitality spirit.
How Cowboy Somm™ Enhances Your Wine Program
For Restaurants & Bars
  • Reduce training time for new servers by 40%
  • Increase wine sales through confident recommendations
  • Elevate guest experience with consistent expertise
  • Support sommeliers with instant reference material
  • Build team confidence across all experience levels
For Wine Enthusiasts
  • Discover new wines tailored to your preferences
  • Learn pairing principles without formal training
  • Shop with confidence and avoid expensive mistakes
  • Expand your palate with guided exploration
  • Host memorable dinners with expert pairing advice
About the Creator
Built by a Sommelier Who Gets It
Cowboy Somm™ was created by Paul Ringgold, Head Sommelier at Lincoln Steakhouse, JW Marriott Camelback Inn & Spa he understands the real challenges of hospitality service, wine education, and the pressure of delivering exceptional guest experiences night after night.
As the founder of AI Somm Solutions and Ringgold Digital, the mission is clear: empower hospitality professionals using ethical AI, not replace them. This isn't about automating away jobs, it's about giving hardworking servers, sommeliers, and wine professionals the tools they need to excel.
With deep roots in both fine dining and technology, this platform represents the intersection of traditional wine expertise and cutting-edge innovation. It's built by someone who's worked the floor, trained the staff, and knows exactly what hospitality professionals need to succeed.
"Technology should enhance human expertise, not eliminate it. Cowboy Somm™ is about giving every hospitality professional the confidence to deliver sommelier-level service."
Cowboy Somm™ is a product of Ringgold Digital LLC 2026